Industry Training Program

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Technical professionals, those with backgrounds in science, technology, engineering and math are the drivers of innovation, the ones who are tasked with developing the next suite of products and services that will drive corporate growth.

But innovation is more than just coming up with and producing new offerings. To be successful at the innovation game, you must get those products and services accepted in the market.  And to get accepted in the marketplace, you have to overcome humans’ natural reluctance to change. In order to that you must understand human behaviour, something that few technical professionals have studied or have a background in.

Our industry training programs focus on helping technical professionals understand human behaviour and incorporate it into the development, assessment, and launch of new products and services. These programs also help them gain the soft skills that are essential to a productive career.

The following is a list of training programs we offer. These programs can be customized to meet your specific needs and be offered as one hour speeches, half or full day workshops, or as long term, continuous programs.

Market Discovery

Our programs in the area of market discovery help innovators understand their target customer in order to successfully launch new products or services. Individual programs include:

 

  • Using Design Thinking to Uncover New Business Opportunities
  • Assessing the Market Potential of New Products and Services
  • Crafting an Effective Value Proposition

Validating your Product Market Fit

After figuring out where their market is, innovators need to understand their product market fit and gain the tools necessary to get early validation that people are interested in what they are offering. Our programs in this area include:

 

  • Using the Business Model Canvas to understand your industry
  • Building Customer Awareness Through Marketing communications
  • Preparing to pitch to Prospects
  • Selling Innovative Products and Services
  • Negotiation

The Innovator as Leader

Technical professionals must also sell their ideas internally, to the very people they work with. This set of programs is designed to help them develop leadership skills to enhance their internal effectiveness:

 

  • Managing and Leading a Team
  • Setting Realistic Goals
  • Managing Your Time
  • Developing Emotional Intelligence

Call us to talk about how we can customize a program to meet your specific needs.

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