Creating World-Class Companies

Creating World-Class Companies

One reason that Canadian companies fail to become world-class is that we aren’t starting the right types of companies. The world’s leading research-intensive companies operate in four major markets: life sciences, automotive, hardware and electronics, and software. And almost all of the leading companies in these fields serve either consumers or a combination of consumers and businesses.

But Canada is not known for its ability to create and grow companies that serve consumers. If we want to create world-class companies we need to create them in world-class markets and these are predominantly consumer markets.

Physical Technologies

Physical Technologies

A distinct part of Canada’s innovation challenge is in the commercialization of inventions. We invent but we often fail to commercialize our own inventions, preferring to license the technology to others instead. This Impact Brief examined how the lack of appropriate...
The CMO Search

The CMO Search

The goal of our current study was to examine and compare the quality of marketing leadership in Canadian and American tech companies. On the whole, we found that Canadian-based marketing leaders are less qualified and less experienced than their American...
Canada’s Patent Puzzle

Canada’s Patent Puzzle

The prevalent Canadian narrative is that as a country, we struggle to compete in the global innovation economy. One metric that is often cited as proof of this is the number of patents we are granted in comparison with other advanced countries. In this Brief, we have...